When hosting an event, you have a choice between either doing it online, or going for an in-person event, both of which have their own pros and cons. The biggest pro of a digital event is that you will save event party rentals and food costs. Let us help you out in choosing which one best suit your needs.
Make Sure To Consider How Easy It Will Be To People To Attend
When choosing to host an in-person event, there are a lot of things that you will need to take into account, but the most important one is how will people even make it to your venue. The commute route and event arrangements need to be taken care of, not just from your own end, but also for those who will be coming in via their personal rides. The distance to and from the location should be as little as possible, and the traffic conditions should be favorable to ensure that guests reach there on time.
But no matter how well prepared you are, sometimes traveling to the event location just won’t be possible. The recent pandemic situation is one of those cases, but it can also be affected anytime due to weather issues or security concerns. For times like these you need an alternative, and a digitally hosted event is the no-brainer solution. But that itself comes with its own set of prerequisites. You, the host, as well as all the attendees, must be equipped with a fast connection in order to ensure seamless, uninterrupted coverage of the event. There must be a backup power solution in case of an outage. The right streaming software and service should be chosen, and the audio and video equipment must be top notch to reduce the friction between audience and you as much as possible.
Do Think About Which Option Provides More Value At Less Price
Booking an event venue will obviously cost you money, as well as getting all the equipment together. But if you are thinking that going digital will be free and easy, think again. Not only do you need to make sure that you have the right infrastructure to host a large-scale digital event online, you must also make it possible for the attendees to be able to tune into your event, and maybe even participate in it. Carefully consider which of the two will offer you more in return for the investment required.
Do Not Forget To Take Into Account Your Networking Prospects
The point of hosting an event is not just to announce a product or a service. It is to build connections, both with clients and business prospects who will enable you to grow further. Doing so at an in-person event is pretty straightforward, but digital event hosting goes one step ahead in enabling you to network with your connections by enabling two way interactions, powered by the internet.
Which Option Will Provide Better Measurability Of The Success
Since in-person events are analog in nature, collecting success data for future analysis is a bit of a hurdle and so, as an event host, you are forced to conduct surveys post attendance to get something measurable. This is not a problem with digital events as everything is automated and much more detailed.
Digital events have gained immense traction in the wake of the COVID-19 pandemic, and with unprecedented advancements made in the area driven by the need of the hour, today they are almost on par with in-person events.
However, there are still some areas where the latter inches out, if just for the sole reason that you are in direct contact with your business prospects, rather than over a screen. And so, in order to answer the question of whether you should opt for a digital or an in-person event, you need to look at how important physical presence of attendees is to the success of your event goals.
In some cases, physical events are necessary and you will also need to book venue, caterers, and corporate tents rental Northern VA. But if you believe you can replicate the same vibe and enthusiasm at your event via digital means, then doing so will provide you a lot of advantages, with almost nothing to lose. In the end, you should sit down and carefully consider the points above so that you do not end up making the wrong choice.